Target Audience Questionnaire

To conduct this survey, I found people through different social media platforms like Facebook, Instagram and also by asking my personal network to take part in the survey. I created a post with a link to the survey and shared it on my social media accounts and asked my friends to share it further. I also reached out to car enthusiast groups on Facebook and asked their members to participate. I made sure to mention the purpose of the survey and the time it would take to complete it.

The survey consisted some of the following questions:

1. Age: Multiple choice options ranging from 1-12 13-24, 25-34, 35-44, 45-54, 55+

2. Gender: Multiple choice options - Male, Female, Other

3. What Magazine do you like to read? Short answer text option with an "Other" option

4. How often do you usually read magazines? Multiple choice options - Weekly, Monthly, Rarely, Never

5. Would you be interested in reading a magazine about Cars? Multiple choice options - Yes, No

6. Are you eligible to drive a car? Multiple choice options - Yes, No

7. What is your favorite Car Dealership? Short answer text option with an "Other" option

8. When buying a car, what are you first looking for within the car? Short answer text

9. Have you ever thought of a buying a car after reading a specific Magazine?

10. What are your thoughts on Electric and Hybrid Cars?

11. How important is photography in car magazines to you?

12. Have you ever entered a car-related contest through a car magazine?

13. How do you prefer to access car magazine content?

14. What is your dream car?

15. What would you like to read most about in a car magazine?

This is how the responses turned out to be for each of the 15/15 questions listed above.

As you can see

Qualitative results:

• Respondents like the sporty look of a particular model, but dislike the gas mileage.

• Respondents prefer cars with good safety ratings and advanced safety features like blind-spot monitoring.

• Respondents prioritize comfort and spaciousness when choosing a car.

• Respondents who didn't buy a car in the past year cited economic reasons as the main barrier.

Quantitative results:

• 45% of respondent prefer online to access a magazine

• 35% of respondents were female

• 70% of respondents did not enter a contest through a car magazine

• 90% of respondents were eligible top drive

• 35% of respondents often read magazines